Oct 15, 2021
Why use videos on your website?
If you’re looking to have a financial website created or updated, you should consider adding videos if you haven’t got them already.
Video consumption has never been higher, it’s fantastic for delivering engaging, educational and entertaining content.
Providing an alternative to just reading text and looking at images, videos are another way companies can portray information.
Advantages of video on your website:
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Boost your SEO
Having videos on your website is a plus for your SEO. Google’s algorithms are currently prioritising websites that have video content so you want to increase your chances of ranking higher on search engines by including them.
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Attract attention
Videos are a great way to grab people’s attention – consumers are more likely to remember video content than the text they read.
Since consumers won’t know exactly what will be in the video they’re likely to be intrigued and will watch to find out. You’ve got a quick few seconds to make sure they are hooked.
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Increase trust
Promote credibility through videos on your website. You’re gaining their trust when you showcase your brand and services as you’re letting your consumers in – making a connection.
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Demonstrate your services
Videos are a great tool to portray your services and what you do since they might not always come across clearly through text or images. You can make it more digestible with a video, it could be an instructional video or example of how a consumer uses your services.
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Better website experience
The contrast a video brings to a website page makes it more engaging and interesting giving the user a better experience.
