Jul 14, 2021

Why online reviews are important

Online reviews are crucial for the service industry, including financial services. Your potential customers want to know what kind of service they’ll be getting and to find out they’ll look at online reviews.

Many consumers will look at online reviews before purchasing or committing to a service. No matter if they’re positive or negative. 

Financial services are very particular and money is really important to people so they want to be able to trust and know that their money will be safe. The reviews can help build this trust and solidify the fact you can do what you said you could.

Maximise the routes you have to get reviews:

• Online, through your social media
  

Reaching out through your social media for reviews can be a free and cheap way to reach a wide audience. You can shout about a great review and also ask for one to be given if you don’t want to make the post solely about getting a review.

• Ask in person
  

Whenever you’re getting in touch or having a meeting with a client, it’s an opportunity to ask them for a review. It’s a prime opportunity when they are a long-term client happy with the service they have been receiving.

• Through any written communication
  

Through letters or emails, it can be the main message or if you want it to be more subtle then asking at the end is an alternative.

By making it a simple process to leave a review you’re more likely to get one. Let customers know that it won’t take long or it’s quick and easy.

You shouldn’t be put off if you do not get a review the first time you ask. Try another approach or method, asking in another way could be the answer.

You’ve probably heard the phrase “you can’t make everyone happy” and it’s true, not every review you get might be positive. These negative reviews should be dealt with and responded to. It’s part of keeping up a positive brand image and reputation.

Remember to do this on all review platforms or any time you are mentioned. It’s important to have control and be able to see what is being said so it does not jeopardise future business. 

FinanceStream are a web design company in Manchester that provides financial branding and marketing services. We understand that online reviews are very important and crucial to a business, especially if you’re a small, independent financial business.

We can create websites that showcase your 5-star reviews to help sway those customers who are on the fence or we can help market your great reviews to entice new business.

If you’re interested or have any questions, email us at enquiries@financestream.co or call 0333 242 0658. 

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