Feb 25, 2021
Why blogging is important for your business
Why are business blogs so important? Is this an area you haven’t utilised to its full potential? It’s time to rethink and change that. Blogs are now considered a key part of any business’ digital marketing strategy with a goal to increase brand awareness, build trust with customers and drive new leads.
Blogs give your company the space to share knowledgeable information about the industry or your company. The content should be educational and be of value to your clients or potential clients within the finance industry.
What does posting blogs do for my finance business?
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Enlighten your audience
Educating your clients and potential customers on what financial services you offer and what you can do for them. People like to be informed before agreeing to use your service so this is an opportunity for you to show why they should pick you over your competitors. Beseen to be the expert.
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Build your brand
The content in your blogs can create and strengthen your brand. You can write about who you are as a business, what you do, what you stand for and how you provide your financial services. Posting regular content can build up a unified and strong brand image.
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SEO benefits
Creating and regularly posting blogs will help improve your SEO – the ranking of your website on a search engine. Google is often changing the way it ranks websites, making it difficult for businesses to stay on top of their game.
This complicated and delicate task is one best left for an SEO expert. They can keep in mind what needs to be done to make your blogs as optimised as possible which will help your ranking.
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Social media content
Social media is great for short pieces of content as anything longer, people will most likely lose interest. Blogs delve deeper into information or topics and are there to give readers more food for thought.
Blogs provide great content for social media – share it, show people you know your area of expertise or share information you’d like others to know about you. Social media is another platform to learn, so contribute to it with your content.
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Engages your audience
The content in your blog can help facilitate discussions on certain topics within your industry and the community that share the same interests. If it’s an ongoing issue or topic this engagement can help your financial business, find out what customers are seeking and meet their needs.
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Creates organic leads
One of the best benefits is creating organic leads from your blogs. Plus, these leads will be qualified. They will have come through after reading and learning about your company so they will likely know what to expect and be the right customer for you.
On a general note, the more regular you post a blog the better it is and the more you will be able to see the benefits. If you’re looking for an answer to how often we should be posting a blog? Several factors need to be considered.
These include the resources you have and the overall outcome you’d like from creating and posting all these blogs.
Are blogs an extra chore for you? Do you not have the time to research and write useful blogs? FinanceStream can take the weight off your shoulders. We have talented copywriters who will write content that suits your tone of voice and echoes your brand values.
Your opinions and expert knowledge can be expressed through blogs we write, some clients choose to give us top-level insight, opinions and information over a quick call or email, and we take it from there. Others leave it all to us – we can propose themes, topics and write blogs from our own knowledge and research.
