Aug 19, 2019
Who ARE you?
Brand.
It’s a scary word.
For most financial services companies, it conjures up ideas of mood boards and long, dull meetings about specific pantone colours and words you should and shouldn’t use.
Consequently, most businesses never fully develop a distinct brand personality – it just feels like too much effort.
And that’s a problem – it means that the communication that prospects and customers receive isn’t consistent or uniform, which leaves them confused about the business and the brand, reducing trust as a result.
If you’re serious about success, and if you want to go out there and bring new prospects and clients in, then having a proper, consistent brand is vital.
And here’s the thing: developing a brand really isn’t that hard.
You see, you’ve already got everything you need – because it’s YOU.
Rather than sitting around a boardroom table, have a think about what it is you actually stand for and how you actually communicate.
That’s your brand. It’s who you are and what you’re about.
I use this phrase all the time, because it’s true:
People buy from people.
And when you can communicate the “peopleness” of your business through your brand, you’ll resonate with the people you want to do business with, driving more leads and more sales in the process.
If you’re stuck on how to get started, then why not get in touch? We’ll chat about your business, your brand and I’ll give you some pointers on the right direction to head in.
If you’re stuck on how to get started, then why not get in touch? We’ll chat about your business, your brand and I’ll give you some pointers on the right direction to head in. Please contact our branding team or email dave@financestream.co
