Feb 9, 2022

What factors are important in selecting a web design agency?

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When you search online for a “web design agency”, millions of results show up and with so many paid ads on search engines, how do you know which one to pick? 
Whether you are having your website design updated or created from scratch, it’s not a quick job. Getting it right requires time and the right agency. 
Looking at reviews is a great place to start but it shouldn’t be the only way you decide on a web design agency. 
finance stream employees pointing to web designs on a whiteboard
Important factors to help you choose a web design agency:
  • Experience
Experience is key in providing a great service, having experienced what works and what doesn’t will always put you in a better position to create a quality service. 
  • Industry
It’s really helpful if the web design agency has got experience with designing websites for your industry. They’ll have a better understanding of your own customers’ needs and what is the standard in your industry.
  • Conversions
Designing a website that looks fantastic is one thing but doing it to create successful conversions is another, a web design agency should consider elements to convert visitors into customers. This is generally the ultimate goal of a website. 
  • Customers
A web design agency who has worked with customers similar to your own business in terms of values and in ways of working will give you an indication of what it will be like working with them. 
In addition, another good indication is if they have long-term relationships with clients. This will show that they are trustworthy and can provide on-going value to their clients.
  • Other services
Do they offer additional services apart from web design? It can be helpful if they can provide services which will complement the web design work. 
Lastly, if you have connections who may have used a web design agency before, ask for recommendations. Otherwise, if you spot one you like while browsing, most designers will credit themselves in the footer of a website. 
two women speaking
Professional and experienced web design agency
Specialising in website, branding and marketing, FinanceStream are a digital agency achieving results for clients. 
We have previously worked with financial companies to enhance, grow and convert their leads. Our talented web design team can make sure your website stands out from your competitors and is user-friendly for all visitors on any device.
If you have any questions or want to find out more about our services, please get in touch. Our team would love to have a chat, email enquiries@financestream.co or call us on 0333 242 0658.

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