Feb 28, 2019
Telling a story in the financial services industry
Telling a story in the financial services industry
The financial industry is awash with marketing and advertising, with millions spent on attracting customers, engaging them and converting them.
So, how do you stand out?
By connecting with them in a way that other firms don’t.
Connecting with them in a way that transcends “products and services” and reaches out to them on an emotional level.
There’s no better way to do this than with the power of story.
1. Story connects you to your audience on a deeper level
We’re hardwired to respond to stories. From the earliest recorded history, human beings have used to story to communicate with each other, educate each other and connect with each other.
Stories rise above mere facts and figures, connecting and compelling your audience in a deep, biological level.
2. Story helps you educate without educating
People like to learn, but most don’t like to be taught. But through story, you can teach your prospects about your product in a subtle, non-obtrusive way.
Rather than feeling like they’re being “advertised” to, story-based marketing, removes that emotion – rather than being overt and brash, it’s subtle, emotional and effective.
3. Story gains you much needed attention in a competitive and fragmented media world
Winning financial services clients in 2019 is all about attention. The more attention you can generate, and the longer you can hold it for, the more chance of clients gravitating towards you.
But how do you generate it in a fragmented world that’s overflowing with advertising?
By producing advertising that doesn’t feel like advertising – that’s exactly what story can help you achieve.
If you need help bringing your story into your web presence, why not get in touch with Finance Stream today on 0161 672 7824.
If you need guidance or support with your financial services design and messaging please contact our branding team or email dave@financestream.co
