Jul 1, 2021
Social media management tools
Do you keep on top of your social media posting? Even being a financial business, you don’t want to miss out on using one of the most important marketing tools, your social media. It requires you to be on the ball, on topic and importantly, social.
That means it’s constant, the posts you are creating should be educational, valuable and conversational.
One way of being organised is having a social media calendar, you’ll have certain dates throughout the year that don’t change which you can plan for like Easter or Christmas. Plus, there are also social dates like World Music Day or Star Wars Day.
They may not be directly relevant to you, but you can make a connection to get your business involved in the conversation.
Having to remember all these dates and plan your post requires you to put it somewhere so you remember or have it ready to go right?
Your answer: social media management tools. Not just for digital agencies, they can be used by anyone and everyone.
There are many, many social media management tools out there. So, how do you choose which one to use? A few pointers to keep in mind:
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Your marketing budget
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What social media platforms are most used
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How many users will need to use it
Benefits of social media management tools
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All your accounts in one place
When you log into your social media management platform, you’ll be logged into all your accounts so it saves you from remembering different user names and passwords.
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Smooth process
If you’re posting the same content across all platforms, you’ll be able to do this on the majority of platforms. Saving you time.
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View all your posts
Look at all your posts you have coming up so you can plan. Whether you need to move posts around or see what you’re missing in the upcoming weeks, it’s easier to visually see all of them.
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Bonus features
Although social media management tools are primarily useful for scheduling, some of them offer more than that. You might find they can do keyword research or even generate content ideas.
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See results
Find out how your posts are doing. A lot of these tools will analyse or report. Whether it’s for individual platforms or an overall general review, it’ll help give you an idea of how you’re doing.
Are there disadvantages?
There are some points to mention about social media management tools:
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Restricted usage
Social media platforms are constantly evolving and the advanced technology side of it can hold back the management tool. It might not be able to do everything you want or need it to.
Also, if you’re a small financial business using the free plan for a social media scheduling tool you may be very limited in what you can do on the platform.
Many of the scheduling tools offer trials or demos, make use of these to get a feel for them and see which one is best for you.
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Instagram
Instagram is primarily built for the app, it doesn’t have the same functionality on a desktop. This means management tools might have trouble with re-creating the features, scheduling IGTVs and stories are currently not possible.
Do be careful with those that mention you can, really look into it as they might mention something in small print.
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The number of users
