Feb 3, 2021

Should I update my website?

Have you had your website for a while? Wondering whether a website update is due?

You may be asking yourself why should I? We understand that it’s a big investment, a valuable asset. Your website is an important part of your business and in today’s digital age should be a priority. It is your window to the world, and for many prospective customers, it is their first encounter with your business.

If you are wondering, do I need to keep my website updated? The answer is simply: yes. 

You should think about whether your current website reflects what you currently offer. Not just information and content wise, this relates to the look and the functionality. 

Is your website speaking your language? Is it portraying your business in the best way, reflecting values, unique selling points, team members and showcasing your products and services in a way that is intuitive to users?

There’s no doubt that COVID-19 has made sure that your business must be technologically up to date and digitally available for your customers. Having a current website is more important than ever. 

Why you shouldn’t leave your website behind:

1. Reputation
   The way your business comes across online is judged instantly, it’s a big part of your reputation. You want your customers to see you above competitors so this means having a current website that has relevant and up to date content, branding and purpose. 

2. Updated marketing 
   Your website is an asset in many ways and one of the big parts is that it’s a marketing tool. Your website is part of selling to your customers. If your marketing plans have changed since you first launched your website, then your website should be a part of that change. 

3. User friendliness 
   If your website hasn’t been touched in a long time, does it function like a modern website? Is it fully mobile friendly in today’s climate? Are your customers able to navigate around your website with ease? That there’s no frustration of waiting for pages to load or unable to find the necessary information are all important considerations.

4. Traffic increases
   Updating your website and providing very relevant content is a way of increasing traffic on your website. If the information you supply is out of date then customers or potential customers will not come back.  

5. Customer attraction
   Are you drawing in the right customers? Are they who you envisioned as your clients? This is what your website should portray and appeal to. If you want the right people contacting you, show it on your website.  

6. Cannot depend on social media 
   Social media may be a current outlet for you to get in touch with customers and potential customers but unfortunately it’s becoming really tough to reach and engage with your audience. Your website is going to always be there for customers. 

Based in Manchester, we’re an established, leading company for website build and design. Alongside that, we offer branding and marketing. These are crucial elements for when you are updating a website. 

If you’re still not sure and have some questions or would like to jump right to it, get in touch and we’ll be more than happy to talk.

Give us a ring on 0333 242 3990  or email robin@financestream.co

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