Apr 29, 2021

Make use of email marketing

Did you know email marketing is still one of the most powerful marketing tools a company can have? This is our message to remind you to make use of your email marketing.

You may have heard that it’s dying out or emails are very old fashioned but it couldn’t be further from that. Think about how many times you check your emails throughout the day. 

We have access to our emails in several ways, through our smartphones, tablets, laptops or computers, it couldn’t be any easier to check them.

Email marketing happens to be one of the most cost-effective marketing tools, so why not make more use of it? 

Let’s explore the benefits of email marketing: 

• Share company news 
  

A great communication tool, email marketing allows you to update your audience. Do you have a new financial service offering? Are you going to be working alongside a local charity? Let them know about it. 

• Produce targeted content
  

Create content in the emails that are specific to your targeted audience. For example, if you have information about a high-risk stock, you’re not going to want to target the clients that have investments in safe, low-risk stocks.

• Nurture your leads
  

Email marketing not only allows you to keep in touch with your clients, but you can develop and build upon your relationship to sway those customers who are still thinking about using your service – turn them into clients.

• Provide valuable content 
  

The valuable content you share through your emails will keep your audience engaged and interested. Educate them and show you are truly the experts in your field.

• Brand building
  

Along with other channels of marketing, email marketing allows you to build up your brand. The trust with your audience will naturally come when they’re frequently receiving information and messages from you. 

• Generate more traffic to your website
  

In your email, you can lead your audience to your website by having a call-to-action. This will increase the traffic on your website and also improve your SEO. You might be reading this because of an email we sent! 

• Reach your audience at the right time
  

Reach out to your audience at the right time through email marketing. You have control and can collect information on when this is. This is crucial when rolling out a marketing campaign, you want to make sure your message is well received.

We hope you found that useful and if you didn’t think email marketing was that important before, we hope it has changed your mind. 

Need help or just don’t have the time to be doing your email marketing? FinanceStream can help! We’re a Manchester based web design company that also offers branding and marketing all under one roof. 

Give us a call on 0333 242 3990 or email robin@financestream.co to see how we can help.

Back