Jun 13, 2019
Just a few lines on finance
We won a brand new finance website build just the other day, which meant the Finance Stream office was in high spirits.
The website we’re building is for an independent investment company based in London, and one of the reasons I believe we’re such a good fit is because we share the same ethos.
Namely, we understand that people buy from people.
Now that online presence is such an important part of the finance world, it’s very easy to get sucked into the idea that transactions are all predicated on ease, slick operations and ‘clean’, modern-looking brands.
But they’re not.
Instead – especially in the world of finance – your people need to be front and centre.
Your prospects need to know, like and trust the people that will be handling their money, and – by extension – their futures.
And if those people don’t take centre stage on your website, you’re just another faceless entity that’s difficult to trust.
That’s what our new client understands, and that’s why for them the key is not to ‘over-focus’ on finance and the ins and outs of it – after all, their customers don’t know or need to know any of the intricacies.
Instead, it’s a quick few lines on finance and the type of funds, and then straight into the people who make the organisation what it is.
ZEDRA wanted something similar, telling us clearly in their brief that they wanted ‘to put our people front and centre’, and you can see how we did that here:
https://www.zedra.com/zedra-team/
How personal is your online presence? Does it highlight and showcase the people who’ll be building the relationships with your clients, and if not, how could you change things to ensure that it does?
If you’re considering a new website at any point, or you want to make your current website work more effectively, please contact our branding team or email dave@financestream.co
