CBPE Capital — Private equity investor
Building a corporate brand website and influencing perceptions
Let Alliance
A leading financial services provider to the UK lettings industry.
The Brief
Let Alliance came to us as the brand was rapidly growing and needed taking to the next level. After carrying out extensive market research, we found that what people loved most about Let Alliance was the people. We needed to position Let Alliance as industry specialists rather than a faceless corporate brand and really focus on their unique selling points.
The Solution
By combining friendly illustrations with staff photography we were able to convey that Let Alliance are all about the people, both their customers and staff. Testimonials are included throughout their website and collateral to reinforce a trustworthy and friendly feel across the whole brand. We continue to bring the brand to life through both online and offline marketing activity and have since taken on the role of being their brand guardian. We continue to work closely with them on their marketing and website, acting as an extension of their own team.
Deliverables
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Brand architecture
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Research and analysis
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Idea generation
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Logo and identity
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Brand guidelines
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Printed literature
Recent case studies
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Contact
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