Apr 15, 2021
Brand building through social media marketing
Are you building your financial business brand through social media marketing? These days, it is very common for your potential clients to take a look at your social media as well as your website before they even speak to you.
Don’t worry, we’re not saying you need to be on every social media platform out there. It is much better and more beneficial to be on a few on and the right channels for your target market.
Whether you are a big financial company or a small local financial firm, having a social media presence is a must.
What should I do to build my brand through social media marketing?
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Talk like a human being
Social media is casual and the language used across the platforms is conversational. Watch out for financial jargon being used, your audience may not understand them all.
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Create campaigns that matter
A great way to demonstrate what your brand stands for is by creating a marketing campaign around it. Engage your audience by showing you care, this could be a sponsorship for a local school or a charity event you are involved in.
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Provide value
Create and share valuable content with your audience. This could be educating them, sharing tips or informing them of relevant news. If you are constantly plugging your services, you’re going to lose their interest really fast.
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Understand and know your tone of voice
Learn and know your financial business’s tone of voice and portray that through your social media at all times. Imagine your brand as a person and how they would talk, you don’t want to sound funny and informal on one channel and the complete opposite on another.
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Consistency is key
You want your brand message and identity to be consistent across all the social media platforms you use, otherwise, you are going to confuse your audience. This includes keeping the style, language and colours the same.
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Have engaging visuals
