Jun 6, 2019
Beating the bank
Let’s face facts, creating successful marketing isn’t the easiest thing in the world, especially for FinTech companies.
You see, as a FinTech company, you’ve got a challenge that most businesses simply don’t have, which is that your product is still pretty new, and – to the untrained eye – is unproven.
In a world where everyone has a mainstream bank account and the majority of people don’t deviate from it to make investments or other financial transactions, it’s hugely challenging to convince those people that it’s worth doing something else.
So, what do you do and how you do it? There are two things we’d put a top of the pile:
1. Get them to trust you
The reason why the banks hoover up most of the financial trade is simple: people trust them.
When you buy a financial product from a bank, you feel more secure than if you’re buying from a smaller, more independent organisation, and while you can’t change that, you can go some way towards bridging the gap between you and them.
That’s why successful FinTech marketing has education at its core – the more you can tell your prospects about what you do and why it works, the better your chances of successfully convincing them to do business with you.
2. Build brand recognition
The more recognised your brand is, the more business you’ll get; it really as simple as that.
You can’t create a highly recognised brand overnight, but you can do it in relatively short order – just look at brands like Monzo and Starling, who’ve built brands very, very quickly and are getting scores of new customers every day.
Think clearly about what your brand stands for, get it articulated and designed into marketing assets, and then get those assets out here, there and everywhere.
If you’re considering a new website at any point, or you want to make your current website work more effectively, please contact our branding team or email dave@financestream.co
