Nov 11, 2021
Are you updating website content?
If the answer is yes, you are updating your financial website content often, a round of applause for you! However, we probably know the answer for a lot of people is no.
We’ve not got long left till the end of the year and as we get closer to bringing in the New Year, it’s a good time to remember to refresh and update your financial website content.
Is updating your website content something that has crossed your mind before? It probably hasn’t unless your financial business has changed significantly. But updating website content is actually really important and should be done often.
When we talk about updating website content, we don’t just mean the page you created with COVID-19 updates or the contact page where you have adjusted opening times, it’s all the pages on your website.
When you update your website content it’s not just beneficial to your audience but it’s really useful to help with your search engine ranking.
Why should content be consistently updated?
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SEO benefits
When you frequently update your website content the search engines take notice and it helps them recognise that your website is adding value, making you worthwhile to show up in search results.
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Be a reliable website source
Updating your website with quality content puts you above the other financial websites that still contain outdated information. Search engines like this and will see you as a reliable website source.
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Keep your audience engaged
When you update the content for your website, be sure to have search engines in mind. This means using the right keywords and using SEO best practices. However, bear in mind you are writing for humans so make sure it’s still engaging and easily digestible.
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Chance to catch mistakes
Ensure your financial website content is mistake free, with no spelling errors or funny symbols. When you update your content, it’s the perfect time as you are going through it all again and by minimising these mistakes you’ll reduce the chance of users doubting the professionalism of your business. You want to be building trust not losing it.
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Bring out your brand personality
Your website is accessible 24/7 and seen as the main hub for people to refer to online. Your audience will get a sense of your brand personality by reading the content on your website. Any business changes like a new target audience or change of direction can be reflected in the content.
Hopefully, you now have an understanding of why updating the content on your financial website is important and the benefits it has to not only your website but your financial business.
Updates don’t just apply to the text on your website. You want to ensure everything is up to date, including the technical side and design aspects.
