Sep 17, 2021
A new season, a new marketing approach?
Autumn is only a few days away and at the start of the month, we saw children go back to school and routines retuning. With it only being a few months away from Christmas and New Year, people might use this time to sort their finances.
Whether it be saving money, investing money or other financial activities, it’s also a good time for a financial business to check if existing marketing efforts are effective and see if a new marketing approach is needed.
Your new marketing approach might be online, offline or both. Here are some points to consider:
Online
The number of internet users grows every day, even every second, and this means there’s lots of opportunity for your online marketing.
Keep all your online marketing consistent, this will help build a positive image on how your brand is perceived and will build upon brand trust. Online marketing methods include:
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Social media
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Email marketing
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SEO
Would you like to freshen up your approach or change it completely? From the design to the copy to the layout, all these individual variables can either be tweaked to be optimised or done from scratch to look new.
Offline
For the finance industry, your offline marketing methods are still as important as online methods.
Your target audience may respond better to your offline marketing methods, these might include:
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Leaflets
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Letters
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Media ads
Whether the leaflets are in your office or posted through doors, it becomes information that someone physically has or can return back to should they need your service. Letters can be unique and personalised to give a more tailored experience and your media ads can be seen by a wide audience.
Are you considering a new approach? It’s important to track, evaluate and tweak marketing strategies to ensure they are effective.
Deciding on the right approach comes down to your target audience, resources and business goals.
When creating or evaluating your marketing strategy, it’s useful to take note of the different customer touchpoints. With this information, you can optimise your strategy ensuring the right methods are being used and keep track that your customer’s journey will be a positive one.
